Apple iPod and iTunes is forgive me, a "fruitful" discussion in many ways. Design, and the importance of differentiated design can be HUGE when it comes to the success of a new product platform. By the way, is iPod/iTunes a service or a product?
The linked article from FAST COMPANY "FASTER TALK: Apple in their eyes", a number of people discuss the impact of design, the iPod, simplicity, quality, "out cooling" the competition etc.
What do you think? How important is design? How important is cool? Can any product be only a product, or is everything a service?
Gene A. Wright
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As I read through this article I was amazed at how many of these comparison products I had never heard of, even if they were second place in the market. It was also interesting to observe the feelings of the rivals, some saw it as a driving force to keep up designing and attempt to pass the iPod, others seemed very vengeful to the market.
Many seem to believe that it is the money Apple put into advertising that gave iPod its edge on the market. I firmly believe that the consumer’s word of mouth has been the strongest influence on the iPod trend. Those who have iPods are most likely to recommend them to their peers and be repeat purchasers. As for the iTunes requirement for transferring multimedia onto the iPod, it is only a service by request only. One does not have to purchase their music through iPod, the program can be downloaded for free and used for free. Purchasing music can be through any channel and still brought into the iPod.
akk
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