As we discuss the "sources of innovation" we often wonder where do the innovative ideas and designs come from. We often think of APPLE and that one of their core competencies is design. A Business Week article in September 25, 2006 issue called "The Man behind Apple's Design Magic" introduces us to Johnathan Ive, APPLE Senior Vice President for Industrial Design. The article also talks about Steve Jobs as one of "Apple's most unique weapons". Also it states that "design can be a valid business model".
What do you think?
Is APPLE better at "design" and innovation than their competitors?
What is the role of "Job's high standards"?
You also might find the "slide show" ("An Ive for Design")in the article context interesting.
Another interesting link is to "Why you love your iPod".
Gene A. Wright
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1 comment:
I wouldn't say that Apple is better at design than others, I think they are just better at creating tag-along products to go with their designsand they are also better a marketing their products. There are alot of mp3 players out there, but Apple clearly created a marketing edge by unleashing the iTunes interface to go with it.
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