Sunday, October 15, 2006
Strategic Brand Building and Product Development
Check out this posting regarding the alliance between APPLE, MOTOROLA, DISNEY, and Cingular. (The title above is the link)
What do you think of these companies as collaborators in Product Development?
How strategic is this?
Why can this work?
Why might it not work?
Gene A. Wright
What do you think of these companies as collaborators in Product Development?
How strategic is this?
Why can this work?
Why might it not work?
Gene A. Wright
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